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What’s Next for Gawker’s Digital Assets

Univision’s $135 million purchase of Gawker Media Group’s digital assets left many media watchers scratching their heads last week.

The company has dug deeper into digital this year with investments in The Onion and The Root as well as buying out Disney’s stake in Fusion Media. But what is a broadcaster going to do with a brand that’s been tainted by controversy?

Univision has already begun to distance itself from the Gawker name with the announced shutdown of the flagship site Gawker.com. The remaining company assets, which include Gizmodo, Jalopnik, Jezebel, Deadspin and Lifehacker, will be absorbed into Fusion Media Group.

While Univision has not revealed specific plans for the remaining properties, the sites could find a linear home on Fusion or continue to operate as is.

Jessika Walsten
Jessika Walsten

Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.