Lisa M. Weger has been promoted to the newly created position of vice president of U.S. and Latin America consumer products at Cartoon Network Enterprises.
Weger had been VP of Latin America consumer products for Cartoon Network Off-Channel Commerce group, which became Cartoon Network Enterprises.
In her new post, she will be responsible for developing brand strategies for Cartoon’s stable of original properties and characters and supervising the creative execution of resulting initiatives in the United States and Latin America by all licensing and merchandising partners.
She will also liaise with Time Warner Inc. companies that represent Cartoon business interests in the United States and Latin America, including Warner Bros. Consumer Products, Warner Home Video, Warner Bros. International Television and Warner Music Group.
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