ESPN averaged 3.1 million viewers in primetime during the week of October 31 to November 6, according to Nielsen. The sports network was bolstered in part by its November 5 Alabama-LSU college football telecast, which averaged 7.6 million viewers, the network's most-watched regular season game since 2016.
Fox News finished second with 2.4 million viewers, followed by Hallmark Channel with 1.1 million viewers and MSNBC with 1 million viewers. TLC finished fifth with 755,000 viewers, followed by HGTV (719,000), TBS (619,000), INSP (605,000), Food Network (566,000), and USA Network (557,000).
On the total-day front, Fox News averaged 1.6 million viewers for its 44th consecutive win, followed by ESPN (966,000), MSNBC (676,000), Hallmark Channel (665,000) and CNN (431,000), Nielsen said. ■
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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