The Weather Channel has named Liz Wilson Thorington vice
president of ad sales/southern region, the company announced Monday.
Thorington will oversee ad sales across broadcast,
online, mobile and tablet apps in the southern region to support the
cross-platform ad sales team for The Weather Channel Companies (TWCC). Thorington
joins TWCC from her prior role as global director, multimedia sales/southeast
and Central America for The Wall Street Journal and its digital networks.
"Liz is uniquely qualified for this role," said Chris
Raleigh, senior vice president, cable and cross-platform sales, TWCC, to whom
she will report. "She not only brings a
wealth of cross-platform ad sales experience to our team, but she has strong
relationships with our agency and client partners in Atlanta and the entire
southeast region."
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Thorington has been on The Magazine Advertising
Representatives of the South (MARS) board for 20 years, serving as president
twice. She is currently a board member of the RED & BLACK, The University
of Georgia's independent college newspaper.
