WE tv Sets New Dating Series

By R. Thomas Umstead
published

We tv in February will create its own version of the Bachelor featuring an available African-American male looking for love in Match Made In Heaven, the female-targeted network said Thursday.

The series, which debuts Feb. 4, stars real estate magnate Shawn Bullard as he seeks the help of a Pastor to choose a love connection between 24 women living under one roof, said network officials.

The announcement comes as ABC was questioned about the lack of diversity among contestants for its series the Bachelor during ABC's Television Critics Association Winter press tour presentation Wednesday. 

The eight-hour episodes of Match Made In Heaven will be produced by Glassman Media.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.