We tv’s ‘Mama June’ Sets Network Ratings Record

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We tv’s Feb. 24 debut of reality series Mama June: From Not To Hot drew a network premiere record 2.3 million viewers in live +3 Nielsen ratings, the network said Wednesday.

The series, which chronicles the weight loss transformation of former Here Comes Honey Boo-Boo star June Shannon, also set records in key audience demos including adults 25-54 and women 25-54, said network officials. 

“At a time when so much is competing for viewers’ attention, Mama June's journey is proof that great storytelling with compelling characters can break out and deliver a significant and engaged audience,” said Marc Juris, WE tv president in a statement. “Mama June shares an honest, emotional and relatable story that is empowering as well as entertaining. ‘Mama June: From Not To Hot’ puts the ‘real’ in reality.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.