WE tv will tap the popular telenovela genre with the development of new docu-series My Life Is a Telenovela, said network officials.
The series will follow the lives of several Latina actors and actresses working in the telenovela genre, according to network officials. Several of the characters within the show will be vying for role in a real life telenovela produced by Spanish-language network Telemundo.
“WE tv is a network that was really built on diversity, bringing viewers personalities and programming it has historically been hard to find on the mainstream dial, and this show continues that commitment to new faces and voices,” said Marc Juris, WE tv president in a statement. “We are so excited to bring this world and the passionate men and women who make these incredibly popular soap operas to our viewers, and proud of a strategic partnership with Telemundo that will bring a high level of credibility and authenticity to our show.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.