WB, Verizon Team Up for Smallville

By Paige Albiniak
( Broadcasting & Cable )
published

The WB Television Network is partnering with Verizon Wireless to promote
its highest-rated show, Smallville.

Under terms of the deal, Verizon Wireless will deliver exclusive
Smallville content -- such as polls, alerts, trivia and photos -- to
its customers.

The promotion ends with a sweepstakes, and viewers can
enter the contest at www.TheWb.com/Verizonwireless
.

Prizes will include a trip for two to the Smallville set in Vancouver,
British Columbia; a Verizon Wireless "VX6000" camera phone with a $100 Verizon Wireless gift
certificate; and Smallville’s first season on DVD.

The promotion will lead into the show’s third season premiere Oct. 1 at 8
p.m.

The WB has been aggressive in developing relationships with corporate
partners, working in close concert with PepsiCo Inc. on this summer’s Pepsi
Smash and last Sunday night’s Pepsi Play for a Billion.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.