The WB slates Pepsi Smash

By Paige Albiniak
( Broadcasting & Cable )
published

The WB Television Network's Pepsi Smash, a one-hour live-music show, will premiere Wednesday, July 16 at 9 p.m., the network said Tuesday.

The show will feature acts such as Beyonce, Evanescence, Michelle Branch, Foo
Fighters, Ashanti, Fabolous and Mya, and as many as five acts will appear on
each show.

Between acts, the show will get personal with segments on the artists.

Joel Gallen of Tenth Planet Productions will executive-produce, tapping into
his experience producing the Super Bowl XXXVII halftime show, the 2002MTV Movie Awards and The Victoria's Secret Fashion Show.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.