The WB Television Network has made its first fall pickup, committing to a full 22 episodes of its young-skewing drama, Jack & Bobby, which is produced by co-owned Warner Bros.
One of the deciding factors was the show's popularity with an upscale audience. According to The WB, the show not only did well with its target 18-34 audience, but also with viewers in households with incomes of over $75,000, according to Nielsen.
Jack & Bobby, which airs Sunday at 9, is about a single mom and her two handsome sons, one of which is destined to become President.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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