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Watkins to ‘Pack’ It In for Starz

Starz Entertainment Group promoted Clif Watkins to channel-management executive director of strategic planning for “Encore Movie Pack” and “Movieplex Movie Pack.”

Watkins had been director, affiliate, marketing and strategy.

In his new role, he will be responsible for developing the strategic direction and evolution for the programmer’s Encore Movie Pack and Movieplex Movie Pack channels, overseeing their monthly promotional and creative production plans and ensuring the availability of key content and promotions.