Television Group has signed a deal to acquire to Alloy Entertainment from an
investor group led by ZelnickMedia.
The deal brings
together one of the biggest television production companies and a leading
producer in youth-oriented content. Alloy and Warner Bros. TV Group have
already collaborated on five series -- The CW's Gossip Girl and The
Vampire Diaries, ABC Family's Pretty Little Liars and TheLying Game
and ABC's upcoming 666 Park Avenue.
Morgenstein, who has been president of Alloy -- and its predecessor, 17th Street Productions, Inc. --
since 1999, will remain to run the company within Warner Bros. TV Group.
continue to collaborate on production and distribution of original digital
programming with former sister division, Alloy Digital. The closing of the
transaction is subject to customary conditions and is expected to occur in the
third calendar quarter.
"The Warner Bros.
Television Group and Alloy have enjoyed consistent success together on a number
of terrific projects over the last decade," said Bruce Rosenblum, president,
WBTVG. "Alloy Entertainment's creative and talented team of executives have
a unique ability to tap into a young female audience and create content that
resonates across multiple platforms. By having them join us as part of
our Television Group, we are giving Peter Roth and his team, as well as the
other producers of content across our company, the exclusive ability to tap
into Alloy Entertainment's wellspring of proven literary creativity."
and O'Melveny & Myers LLP served as WBTVG's advisors while Allen &
Company LLC and Simpson Thacher & Bartlett LLP served as Alloy, Inc.'s
advisors in this transaction.
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