As the result of a multimillion-dollar deal with Pathfire, Warner Bros. will
deliver syndicated programming to its 835 TV-station clients via that vendor's
satellite-delivered Internet-protocol system.
The Pathfire servers are being installed in stations -- at no cost to them --
and the system is expected to be operational by the third quarter.
Pathfire said the move will cut Warner Bros.' distribution costs -- it
requires less bandwidth -- and make it easier for stations to prep the content
Warner Bros. is the first syndicator to sign with Pathfire.
The television industry's top news stories, analysis and blogs of the day.