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Warner Bros. Expands Sales Staff

Warner Bros. Domestic Television Distribution is adding a West Coast sales representative, as well as promoting Roseann Cacciola to senior vice president and general sales manager in New York.

Cacciola, who has been with Warner Bros. since 1986, reports to executive VP of media sales Michael Teicher.

Warner Bros. also hired Marisusan Trout as director of media sales for the Western region. Trout comes to Warner Bros. from Vivendi Universal Networks-Flipside, where she was a sales director.

And the company hired Phil Peters as VP in the Midwest region. Peters comes to Warner Bros. from Regal CineMedia Corp., where he was account director for Midwest sales.

Warner Bros.’ media sales handles barter-advertising sales for all of the company’s first-run and off-network programming, including The Ellen DeGeneres Show
, The Sharon Osbourne Show
and Friends
. The company’s media-sales team also covers barter sales for Will & Grace
and Access Hollywood

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.