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Vonage Feeling Free to Compete

Vonage Holdings is seeking to counteract the potential negative impact from Verizon Communications’ patent litigation against it by launching national grassroots communications campaign Free to Compete.

The voice-over-Internet-protocol provider said it aims to raise awareness of the importance of consumer choice.

The campaign consists of a series of advertisements in leading newspapers across the country beginning Wednesday; letters to Vonage's customers; and a Web site designed to educate and mobilize consumers about the importance of choice in the telecommunications industry, which includes “facts about the pending patent litigation, a petition to protect consumers' right to choose phone-service providers and a feature allowing visitors to tell Verizon what they think about the company's tactics,” Vonage said.