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Viewers Show Enthusiasm For TV Guide's 'Curb' Launch

TV Guide Network drew 1.2 million viewers for its June 2 launch of Curb Your Enthusiasm, the network announced Thursday.

The HBO comedy series, created by and starring Larry David, delivered triple-digit year-over-year gains among all key demos during the time period including females 18-34 (+290 percent), females 18-49 (+165 percent) and females 25-54 (+257 percent).

TV Guide's weekly Wednesday and Thursday night presentation of Curb Your Enthusiasm episodes will also feature original Curb: The Discussion shorts immediately following each episode featuring a panel of high profile guest stars, media pundits and prominent social figures discussing the issues from the episode.

"Offering full-length episodes of Curb Your Enthusiasm coupled with our exclusive Curb: The Discussion panel gave fans and newcomers a reason to tune into our network" said Diane Robina, Executive Vice President, Programming and Marketing, TV Guide Network in a statement. "Our series premiere ratings indicate that delivering high quality content will drive new and younger viewers, which is critical as we continue TV Guide Network's transformation into an entertainment programming destination."

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.