Vick Scores For BET

By R. Thomas Umstead
published

The Feb. 2 premiere episode of Black Entertainment Television's original reality series The Michael Vick Project drew 1.6 million viewers, according to BET officials.
An encore presentation of the docu-series series, which follows the NFL star's return to football after a two-year prison sentence stemming from his association with a dog fighting ring, drew an additional 1.15 million viewers, bringing the final audience score to 2.8 million watchers.
The Michael Vick Project stands as the number one BET original series telecast of 2010. The premiere episode also posted double-digit time slot gains of 46% versus last year as well as a 33% increase versus BET's Tuesday season-to-date average through last Tuesday, said the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.