In a memo to staff, CEO Bob Bakish called production a “particularly challenging area” during the crisis. The fund will help provide support to people who bring the company’s stories to life, including “non-staff employees on ViacomCBS production whose operations have been affected.”
The company will also use the money for grants by the Motion Picture & Television Fund and the Actors Fund, plus contributions to charitable organizations.
The company will also be officially launching its new ViacomCBS Employee Matching Gifts Program. Starting with the U.S. and U.K., the company will match up to $1,000 per year of charitable contributions from full-time employees VP and below.
“In these uncertain times, giving back and supporting the well-being of our families, communities, and ourselves is more important than ever. And I couldn’t be prouder of how our company has come together to provide relief and support to those who need it,” Bakish said.
Here is the memo from Bakish:
As you know, COVID-19 has had an unprecedented effect on our industry, and, our company has responded in a multitude of ways to deal with the crisis. This includes pivoting largely to work from home, putting new employee assistance programs in place, changing our approach to live production, using our media and brands to support consumers and much more. Today, I wanted to give you an update on some of the more recent developments.
One particularly challenging area in this period has been production, as we’ve unfortunately had to pause most of our TV and film productions to protect the health and safety of our cast, crew and communities. This, in turn, has put at risk the livelihoods of our colleagues who help bring these stories to life. In an effort to help this community, our company has already committed $100 million to help provide support to those impacted by COVID-19, including, of course, the non-staff employees on ViacomCBS productions whose operations have been affected. These funds will also support grants by the Motion Picture & Television Fund and The Actors Fund, as well as contributions to charitable organizations.
In addition, our brands continue to support our audiences and communities, too. The latest example of this came this week when we joined the world in acknowledging the incredible work of healthcare workers and first responders across all of our ViacomCBS linear channels and social accounts with #AloneTogether Thanks First Responders spots. These spots join a host of campaigns already underway, including: a sports-focused campaign recently launched by CBS Sports and the NFL called #InThisTogether and #StayHomeStayStrong; Nickelodeon used their #KidsTogether special to raise funds and awareness for charities focused on the needs of children and first responders, and BET is producing a relief effort special, Saving Our Selves, to raise funds for communities of color most impacted; Comedy Central’s live-streamed comedy sets to raise funds for LaughAid Covid-19 Relief Fund; and our just announced The One World: Together at Home event in partnership with the World Health Organization and Global Citizen across our ViacomCBS networks. In this time of crisis, it is important that we use our media to support our consumers globally. And this is something we will continue to look to do.
As we look for other ways to support our communities, we’ll also be officially launching the new ViacomCBS Employee Matching Gifts Program in the coming weeks. Beginning in the US and UK – and expanding to other regions in the future – ViacomCBS will match up to $1,000 per year of charitable contributions from full-time employees Vice President and below. Please stay tuned for a follow-up email with details about how you can participate. In the interim, if you’re looking for ways to give back at an individual level, we’ve posted a number of virtual volunteering opportunities on the COVID-19 resource pages of the legacy Viacom and CBS intranets, Greenroom and CBS & You. And know that we will be updating these sites with new information and resources as we continue to work with our partners on other initiatives. So please stay tuned.
In these uncertain times, giving back and supporting the well-being of our families, communities, and ourselves is more important than ever. And I couldn’t be prouder of how our company has come together to provide relief and support to those who need it.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.