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Viacom, CBS to Spin Spidey Trailer

Viacom brands and CBS will air a new preview of Columbia Pictures film Spider-Man 3 Thursday.

The film -- directed by Sam Raimi and starring Tobey Maguire -- doesn’t open until May 4.

Networks airing the two-and-a-half-minute trailer include BET, CBS, Comedy Central, Logo, MTV, MTV2, Spike TV and VH1. Each network is also supporting the trailer with custom promotions on-air and online.

Immediately following the television premiere, an HD version of the trailer will be available on MTV Networks’ IFILM (

Spider-Man 3 reunites the cast and filmmakers from the first two blockbuster adventures, which have grossed more than $1.6 billion worldwide.