VH1's 6th annual VH1 Hip Hop Honors telecast last night was the most watched in the franchise's history, drawing 2.2 million viewers.
The special, which honored the 25th anniversary of Def Jam Records, nearly doubled the 1.1 million viewers who tuned into last year's event, according to VH1 officials. The show, which featured performances by Ashanti, DJ Chuck Chill Out, Ja Rule, KRS One, Ludacris, Mary J. Blige, Method Man, Kid Rock and Foxy Brown, also averaged a 1.5 rating in the network's target 18-49 demo, a 92% increase over last year's hip-hop themed celebration.
Overall Hip Hop Honors delivered the best performance for a major VH1 event since the network's telecast of the Concert For New York in October, 2001, according to the network.
Vh1 also drew big audiences for the show's lead-in, Behind The Music: 50 Cent. The hour-long profile of the controversial rap star garnered 1.6 million viewers, the second best performance ever for the series behind only a 1998 BTM episode featuring Shania Twain which drew 1.7 million viewers.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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