VH1’s ‘Drumline: A New Beat’ Draws 2.4M Viewers

By R. Thomas Umstead
published

VH1’s Monday night premiere of original movie Drumline: A New Beat made sweet ratings music for the network.

The movie, a reboot of the popular 2002 movie Drumline, drew 2.4 million viewers during its 9 p.m. premiere, according to network officials. Including an 11:30 p.m. encore, the series averaged 3.3 million viewers overall last night.

The movie also ranks as the fourth most watched original film among women 18-34 on cable this year, said network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.