VH1 Goes Tabloid With Scandalist Blog
VH1’s jumped on the celebrity bandwagon this week with the launch of Scandalist.com, a new pop culture blog that will serve up plenty of entertainment news, celebrity gossip and pictures and videos of luminaries from the world of fashion, music, television and politics.
The new site will include a “Top 100 Celebrity Scandals” section that features scandals old and new—from Monica’s infamous blue dress to Amy Winehouse’s recent shenanigans—with photos and videos documenting all the sordid details.
“After taking a look at how quickly we were able to grow the VH1 Blog on VH1.com, we decided to look at ways we could go deeper with our blog coverage of pop culture and our VH1 shows and events separately,” Tom Calderone, VH1 president, said in a statement. “With a dedicated staff of writers, Scandalist.com will serve as a distinct, yet complimentary site for fans of pop culture, entertainment news and all things celebrity.”
VH1 Mobile is launching a version of Scandalist.com that fans can access from their mobile devices. A mobile headline feed will update each time a new post is published. Users can go to the site on their mobile devices by typing Scandalist.com on any phone's browser. iPhone users can also view a version specially created for the iPhone by going to http://iphone.scandalist.com.
In the next two weeks, VH1 Mobile will launch a feature that allows users to post and read comments from their mobile devices in real time, as well as a Scandalist.com widget created for the Yahoo Go mobile application.
VH1 officials said Scandalist.com writers and editors have written or contributed to a variety of media outlets including Blender, CollegeHumor.com, Idolator, Metro, The New York Times, New York magazine's Vulture blog, PageSix.com, Time Magazine and the Village Voice.
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