VH1 Classic is expanding its original programming by 50% each day, adding a trio of new programming blocks beginning July 5.
Now in some 33 million homes, the network will feature such new shows as The Alternative, a showcase for unconventional bands from the 1960s, 1970s and 1980s, including The Smiths, New Order and Echo & The Bunnymen; Classic Current, pairing artists’ vintage videos with one of their new cuts; and VHI Classic in Concert, featuring footage from the likes of Simon & Garfunkel, Rush and the Allman Brothers.
