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Versus Goes Nationwide with Atlanta Football Classic

Comcast-owned Versus will air for the first time the annual Bank Of America Atlanta Football Classic college football game on Sept. 27  featuring Tennessee State University and Florida A&M University.

The 20th Anniversary of game, which matches the two historically black colleges and universities for the 10th-consecutive year, has never been televised nationally. Along with the game, Versus will also team with sports marketing agency Career Sports & Entertainment to televise the game’s halftime show, featuring a battle of the two teams’ marching bands.

“We are very excited for the opportunity to televise this year’s 20th anniversary game on a national platform available to more than 73 million U.S. viewers,” said Marc Fein, the network’s executive vice president of programming, production and business operations, in a statement. “We feel that given the tradition and historic rivalries featured in the Bank of America Atlanta Football Classic, it is truly an event of national significance.” 

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.