USA Takes Weekly, Monthly Ratings Crown

USA Network finished the first full month of summer the way it began the period -- as the most-watched basic network on cable.

USA topped the summer 2010 cable network ratings charts for the fourth week in a row, averaging 3.5 million viewers and easily besting Disney Channel's second place finish of 2.7 million viewers for the week of June 21 to June 27, according to a Disney-ABC Television Group analysis of Nielsen data.

USA and Disney Channel also finished first and second respectively among the most watched cable networks during the month of June, according to Nielsen. 

TNT, bolstered by new season launches of its drama series HawthoRNe and Memphis Beat, finished third for the week with 2.2 million viewers, followed by Fox News with 1.9 million watchers.

BET entered the top 10 for the first time this summer, finishing in fifth place with 1.7 million viewers on the strength of its BET Awards '10 special, which was the most watched show of the week with 7.3 million viewers.
The next five networks on the top 10 list include Nick at Nite, History and ESPN (tied with 1.5 million viewers); Discovery Channel (1.4 million) and TBS (1.3 million).

Nickelodeon's June 4 movie/special iCarly: Psycho was the most watched show for the month of June, averaging 8.2 million viewers -- slightly ahead of USA Network's June 3 season premiere of Burn Notice and Disney Channel's June 12 airing of the animated film Toy Story 3, both of which averaged 8.1 million viewers.

Top 10 Most Watched Shows For The Week*:

Date    Program                                                   

Network                              Viewers
BET Awards '10 

BET                                      7.3
6/25     16

Disney                                 5.6 million
6/23     World Cup
Soccer (USA/Algeria)        ESPN                                  
5.3 million
6/21     Pawn Stars  
        History                                5.3 million
WWE Entertainment   

USA                                     5.3 million
6/21    Pawn
                     5.3 million
6/22     Deadliest

Discovery                             5.3 million
6/24    Burn

USA                                       5.3 million
6/24     Royal

USA                                      5.2 million
NASCAR Post Race Show

TNT                                       5.1 million
*Week of
June 21 to June 27, 2010
SOURCE: Disney-ABC Television Group analysis
of Nielsen data.

Top 10 Most Watched Shows For June*:

Date    Program                                                   

Network                              Viewers
6/4       iCarly Movie: iPsycho                              Nickelodeon                        8.2
6/3       Burn Notice                                               USA                                       8.1 million

6/12     Toy Story 2                                                Disney                                  8.1 million
6/3       Royal Pains      
       USA                                      7.6 million
6/10     Royal Pains  
USA                                       7.4 million
6/27     BET Awards '10                                       BET
                                      7.3 million

6/4       Victorious                                                  Nickelodeon                        6.4 million
6/7       Pawn Stars                                               History                                  6.0 million
6/7       Pawn Stars                                               History                                  5.9 million
6/14     Pawn Stars                                              History                                  5.9 million
6/25     16 Wishes                                               Disney                                  5.6 million
*Week of May 31 to June 27, 2010

SOURCE: Disney-ABC Television Group analysis
of Nielsen data

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.