USA Network Sets ‘Cannonball’ Competition Series

By R. Thomas Umstead
published

USA Network will add to its unscripted series portfolio with a new competition series Cannonball, the network said Wednesday.

The series, produced by ITV Entertainment, will pit contestants against some of the highest, fastest and wettest challenges ever created, network officials said. The series, which debuts in 2020, adds to USA’s growing list of unscripted shows that include the upcoming reboot of The Biggest Loser and reality dating series Temptation Island.

“Cannonball is pure fun in the sun for the whole family to enjoy,” said Heather Olander, SVP of alternative development and programming for USA Network in a statement. “Filled with splashes, laughs and friendly competition, we are all thrilled to add such an energetic series to our schedule.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.