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USA-China Sets Women’s Soccer Ratings Record

Another USA Women’s World Cup win, another record ratings score for Fox Sports.

Friday’s US Women’s National Team win over China set an all-time women’s soccer match ratings record, drawing 5.7 million viewers, according to Nielsen. The game’s audience was 14% about the previous record of 5 million viewers garnered by the June 18 USA-Nigeria Group Stage match.

The audience for USA-China (5.7 million) is +46% better than the audience for the USA’s Quarterfinal match in 2011 vs. Brazil on ESPN (3.9 million).

At its peak the game the game drew an audience-high 8.1 million viewers from 9 to 9:15 p.m. USA-China was also the highest-rated program among adults 18-49 (2.0) since the March 18 finale of the network's drama series Empire.

The USA Women’s team will take on Germany next week in a Women’s World Cup semi-final match

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.