UPN's new weekend afternoon movie is helping improve the network's ratings.
The UPN Movie Weekend, a joint programming venture between UPN and MGM that airs each Saturday from 12:00-2:00 p.m. ET/PT, has improved the time period average by 140% in households (1.2 rating/4 share vs. 0.5/2) and 133% in adults 18-49 (0.7/5 vs. .03/2). Last season UPN carried The Source Sound Lab from 12:00 p.m. to 1 p.m. on Saturdays.
The UPN Movie Weekend debuted on Aug. 4 and titles have included Rocky V and Blame It On Rio.
- Joe Schlosser
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