UPN Rocks On

By Paige Albiniak
( Broadcasting & Cable )
published

UPN has picked up Tuesday-night sitcom Rock Me Baby, starring Dan Cortese for a full season, said Dawn Ostroff, UPN’s president, entertainment.

"We’ve been encouraged by the time period improvement and solid growth that Rock Me Baby has shown over the last several weeks, especially against tough sweeps competition," Ostroff said.

To date, Rock Me Baby has improved the time period by 17% among adults 18-34, 27% among persons 12-34, 20% among adults 18-49 and 17% among total viewers. With the pick-up of Rock Me Baby, UPN has placed full season orders for all of its new shows except The Mullets, which it canceled last month.

Rock Me Baby is produced by Tony Krantz and Bob Myer, with Tim Kelleher and Nina Lederman co-executive producing. Kelleher created the show. Flame Entertainment produces the show in association with Warner Bros. Television.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.