UPN Gives Mars a Shot

UPN has picked up full-season orders on its two new dramas, Veronica Mars and Kevin Hill.

UPN points to improved demo and time-period performance for the two shows, including a 40% boost in adult 18-49 viewers for Mars (Tuesday, 9-10) since its premiere and big time period performance increases for Kevin Hill.

Veronica Mars is produced by Silver Pictures Television in association with Warner Bros. Kevin Hill is produced by Icon Productions/Touchstone.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.