UPN adds two marketers
UPN has added Deborah Hamberlin and Mark Bass-Smith to its marketing
department, said Rachel Clark, senior vice president of marketing and media
Hamberlin becomes VP of affiliate marketing, managing co-op and
on-air advertising and promotions with UPN’s affiliate stations, while
Bass-Smith will be director of on-air promotion and planning, supervising the
ordering, scheduling and trafficking of UPN’s on- and off-air promotion.
Hamberlin comes to UPN from her own marketing company, Hamberlin Consulting.
Prior to that, she had been VP of advertising and promotion at
NBC since 1992.
Bass-Smith had been marketing manager of on-air planning and scheduling for
Fox Kids and Fox Broadcasting Co. and, before that, he was associate director of
on-air planning and scheduling at Hallmark Channel.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.