At Estrella TV’s upfront presentation Wednesday, the network announced plans to launch multichannel network Fenomeno Studios.
Fenomeno Studios will have a facility in Burbank, Calif. and a collection of YouTube talent for incubation. Featuring a variety of verticals, Fenomeno will be a talent development platform for crossovers to TV.
“We were thrilled with clients’ response to Fenomeno Studios and all of the incredible programs we will be launching for the new season ” said Winter Horton, COO, Liberman Broadcasting, which owns Estrella TV.
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The network also announced new programs En La Lucha (a showcase of rising political stars for millennials), iTestigo (a citizen reporter series featuring user-generated content with a host providing commentary) and an unnamed comedy talk show staring Consuelo Duval.
