CompleteCoverage: Upfronts 2013
Style Media has greenlit three original series and renewed
two returning series as part of its plan to grow its original programming by
22% in 2013, the network said Tuesday.
The new series are Pop Style (working title), a live
weekly topical fashion series hosted by Jeannie Mai and Louise Roe produced by
Michael Davies' Embassy Row; a reboot of the former syndicated series Lifestyles of
the Rich and Famous; and a series following real estate mogul Katrina
Campins called Luxe Life Miami (working title).
Style has also ordered new seasons of Giuliana & Bill
and Tia & Tamera to premiere this summer. In development, it has Glam
Squad from executive producer Charlize Theron, a competition series with
hair stylists and make-up artists competing to win major Hollywood assignments.
The NBCUniversal-owned cable network, whichlast week came under the purview of Bonnie Hammer, is coming off a strong
January performance, up 31% year-over-year with women 18-49 and up 19% with
women 18-34, according to Nielsen.
In 2012, Style added 85 new advertisers to represent a 30%
increase in revenue. It has added 32 new advertisers since the fourth quarter
of 2012. Style hosts its 2013 upfront event Tuesday night at Lincoln Center in
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.