Upfronts 2010: ‘Grey's' Remake, Lovesick Network Bosses On Telemundo Slate

Telemundo presented a batch of new programs and strategic developments at an upfront breakfast Thursday morning here, with the Spanish-language network stressing that the 2010 Census' findings will show just how substantial a presence the Hispanic community has in the U.S.

With a large and growing reserve of original programming, Telemundo is increasingly working with advertisers to get their marketing message into the network's programs. Telemundo described its all-platforms, all-the-time approach as the "New Now."

The rookie programs for 2010-2011 include El Fantasma de Elena, a dark drama about a woman haunted by the ghost of her husband's dead wife; Casanova Sin Amor, a romantic novela about a network president and his courtship of a poor young actress;  A Corazon Abierto, a Grey's Anatomy-based hospital drama about a cadre of attractive young surgeons in Texas; and La Reina del Sur, a Kate del Castillo-starring crime drama centered on a sexy female drug trafficker packing a pistol in her purse.

A Corazon Abierto debuts at 7 p.m. May 17, as Telemundo extends its primetime to the 7 p.m. hour.

The newbies on Telemundo cable sibling mun2 include Jenni Rivera Presents ChiquisandRaq-C, a reality show about the daughter of Mexican music icon Rivera, and her Hollywood running mate Raq-C, a popular radio personality; and From Beyond, an hour-long documentary-style follows a team of renowned paranormal investigators. 

Read more at B&C here.

Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.