Univision Deportes has netted a multiyear deal to become the multiplatform home of top Mexican soccer side, Chivas de Guadalajara.
Kicking off in July 13, Univision Deportes will gain rights to all of Chivas' Liga MX, Copa Mexico and worldwide friendlies across all platforms and languages. Financial terms were not disclosed. Chivas, which only takes the field with players of Mexican heritage, included such notables over the years as Javier "Chicharito" Hernández, Carlos Vela and Omar Bravo, is the most successful team in Liga MX, the premiere soccer league in Mexico, having won 11 first division titles, and many other trophies. Univision competitor Telemundo and cable cousin mun2 currently hold rights to Chivas matches.
"This deal reinforces Univision's commitment to provide the best and most relevant programming to Hispanic audiences," said Cesar Conde, president of Univision Networks."We are pleased to continue to deliver the culturally relevant content our audience seeks, while creating opportunities for our partners to connect with the fastest growing consumer segment in the nation."
Univision Deportes Mexican futbol lineup in the U.S also extends to exclusive media rights to the home games of Toluca, Pumas de la UNAM, Monterrey, Tigres de la UANL, América, Pachuca, Tijuana, Santos, San Luis, Queretaro, Atlas and Atlante, plus away games for the rest of the league's teams.
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