Tyra Takes Off in Portland

By Paige Albiniak
( Broadcasting & Cable )
published

Warner Bros. has scored 2005’s first new clearance, placing The Tyra Banks Show on Belo Corp.’s KGW-TV Portland, Ore., an NBC affiliate.

According to Warner Bros., Tyra will replace Buena Vista’s The Tony Danza Show on the station, running at 10 a.m. after NBC’s The Today Show and before Buena Vista’s Live with Regis and Kelly.

“Tyra’s show is targeting the new generation of daytime viewers and stations see this as a great opportunity to build a long-term franchise and news lead-in for the future,” says Jim Paratore, executive VP of Warner Bros. Domestic Television Distribution and president of Telepictures Productions.

Warners is expected to announce shortly a launch group for the show in major markets, insiders say.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.