Twitter will live stream weekly out-of-market games from Major League Baseball (MLB) and the National Hockey League (NHL) as part of Twitter’s new partnership with MLB Advanced Media (MLBAM), the social media service said Monday.
The once-per-week live streams of out-of-market MLB and NHL games will be available free to logged-in and logged-out Twitter users in the United States, said Twitter. In addition, OTT network 120 Sports will produce an exclusive, nightly multi-sports highlights show called The Rally, said Twitter.
“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter’s chief financial officer in a statement. “MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as The Rally, giving our audience the live sports events they are already talking about on one screen on Twitter.”
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