Twentieth Sells Mother in Seven Markets

By Paige Albiniak
( Broadcasting & Cable )
published

Twentieth Television sold How I Met Your Mother to the Fox owned-and-operated stations in New York, Los Angeles and Chicago; to CBS in Philadelphia, Boston and Dallas; and to Hearst-Argyle Television's MyNetworkTV station KQCA Sacramento. CBS will air the show on the non-CBS-network duopoly stations in those three cities.

The deals are for a fall 2010 premiere. Mother is expected to rake in as much as $3 million total per episode from the first four years of syndication, including broadcast, cable and barter.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.