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Twentieth promotes Melnick

Twentieth Century Fox Television's Steve Melnick has been promoted to the
newly created position of senior vice president of marketing, said the company's
presidents, Dana Walden and Gary Newman, to whom he will continue to report.

In his new job, Melnick adds oversight of Twentieth Century Fox Television's
marketing efforts, including licensing, merchandising and home entertainment.

Melnick previously was in charge of publicity for the studio, including such
series as 24, The Bernie Mac Show, King of the Hill, The
and Buffy the Vampire Slayer.

He still will oversee publicity, as well as research -- a department run by VP Jodi Clancy.

Melnick joined the studio in 1996.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.