TWC Rolls ‘Maxx’ to More Markets

Time Warner Cable said it has added Greensboro and Wilmington, N.C., to the list of markets that are getting the “TWC Maxx” treatment – all-digital upgrades that will pave the way to faster Internet speeds, a larger VOD library and a souped-up HD-DVR platform.

Greensboro and Wilmington is also being targeted by AT&T and its 1-Gig-capable, fiber-based GigaPower platform.

On the broadband end, TWC said the upgrades in those markets will allow it to raise the downstream speeds to a trio of tiers  without raising the price: Standard (from 15 Mbps to 50 Mbps); Extreme (from 30 Mbps to 200 Mbps); and Ultimate (100 Mbps to 300 Mbps.).

Subs in those markets will also have access to an Enhanced DVR equipped with 1 terabyte of storage that can record up to six shows at once.  TWC’s VOD library, now at 20,000 titles, will rise to 30,000 by the end of the year.

TWC, which is in the process of being acquired by Charter Communications, said customer satisfaction is on the upswing in “Maxx” areas.

Similar upgrades are underway or have been completed in  Los Angeles; New York; Austin/Central Texas; Kansas City; Dallas; San Antonio; San Diego; Hawaii and Charlotte and Raleigh, N.C. 

TWC said about 45% of its Internet customers nationwide will have access to TWC Maxx-enabled  Internet speeds by the end of this year, and more than 50% of video subscribers will have access to the new all-digital video platform.

Over the next month, customers in San Antonio, San Diego/Desert Cities, and Wilmington will get word from TWC about the next phase of the project, and the first steps of the all-digital upgrade will start in Greensboro in mid-September, TWC said.