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TWC Media Breaks Out Cross-Screen Targeting Tool

Time Warner Cable Media, the advertising sales arm of Time Warner Cable, has introduced Audience Select, a new advertising tool designed to help clients connect more effectively across different screen types.

Exclusively available through TWC Media, Audience Select is a cross-screen targeting tool that gives advertisers customized information to connect them to consumers locally on specific platforms. Audience Select uses TWC Media’s data to help advertisers identify the consumers they wish to reach utilizing specific household demographics, markets, networks, day-parts and custom data.  

Through the analysis of proprietary anonymous data collected from millions of households, TWC Media said it has identified 28 consumer viewing groups referred to as “TV Tribes” who are diverse sets of TV viewers with similar viewing patterns and passions for content genres and entertainment experiences.

Kernel, a new in-house creative services arm of TWC Media, uses new production equipment and technology to create high-quality advertising for media clients, the company said.

“With TV Tribes, clients more effectively reach their consumers locally when, where, and how they’re watching, across our footprint. We bring our vast knowledge of local markets directly to advertisers to help them make better connections with their audiences,” said Joan Gillman, EVP and COO of Time Warner Cable Media, in a statement.