TV Watch Launches #SafeTV Campaign

The TV programmer-backed TV Watch has created a new #SafeTV
campaign consisting of an infographic and Pinterest page educating parents and
others about the TV ratings system.

The graphic, which can be embedded on websites, explains
that a TV-Y7-FV fantasy violence rating indicates a show is appropriate to
children age seven and older due to fantasy violence.

The graphic will also be printed up as a poster and offered
to churches and schools. The Pinterest page will include infographics and other
boards.

TV Watch was formed in the mid-2000s in response to a push
in Congress to boost indecency enforcement post-Janet Jackson's Super Bowl
reveal. Its goal is to promote parental control over increased government
relation.

Many of the same members of TV Watch also teamed last month
on aparental control education effort.

Those efforts come in the wake of the Sandy Hook shootings
and increased pressure from Washington for strategies to combat gun violence.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.