TV One Renews `R&B Divas’ Franchise

By R. Thomas Umstead
published

TV One has renewed its two R&B Divas reality series for new seasons, the network announced Monday.

The network next year will bring back R&B Divas Atlanta for a third season and R&B Divas LA (pictured) for a sophomore campaign, according to network officials. The announcement was made on the network’s new news/public affairs program News One Now hosted by Roland Martin.

 “The most recent seasons of the Atlanta and Los Angeles series, as well as their post-season reunion specials, enjoyed stellar ratings success in 2013—marking some of our highest-rated telecasts in network history,” said D’Angela Proctor, senior vice president of programming and production for TV One. “The divas are not only wildly talented and celebrated music artists, but relatable women with joys and struggles that resonated strongly with our viewers.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.