TV One To Premiere 'R&B Divas: L.A.' Via On Demand

By R. Thomas Umstead
published

TV One will debut the first episode of its new series R&B Divas LA via on demand three days before its July 10 premiere on the network.

The series, as spinoff of the network’s R&B DivasAtlanta series, will debut on VOD July 7, the first time the network has debuted an original series before its linear network premiere, said network officials.  The Los Angeles series centers on West Coast music stars Kelly Price, Chante Moore, Dawn Robinson, Lil’ Mo, Claudette Ortiz and Michel’le.

“The R&B Divas franchise has sustained heated buzz and anticipation among our viewers and we are delighted to offer them the LA series premiere early, via the VOD service,” said Maureen Guthman, senior vice president of program strategy and acquisitions for the network.

TV One will promote the network’s premiere during a series of R&B Divas-based specials including the June 12 R&B Divas Atlanta Season 2 finale, as well as a two-part R&B Divas Atlanta Season 2 reunion.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.