TV One drew more than a few night owls to its new weekly late night show Baisden After Dark.
The Oct. 13 debut of the series, which features syndicated radio host Michael Baisden, drew 155,000 viewers and a 0.4 household rating, which ranks it among the highest rated shows for the 41 million subscriber, African-American targeted network.
The show, which airs Saturdays at 11 p.m., mixes discussion of timely and sometimes controversial topics along with musical numbers and special guests within a one-hour format.
Along with Baisden, the show stars comedian George Willborn, and musical band Morris Day & The Time. Special guests slated to appear on the 13-episode series include comedians/actors Paul Mooney, Bill Bellamy, Clifton Powell, Neicy Nash, Paula Jai Parker, Kellita Smith, Sheryl Underwood and former Miss America Kenya Moore.
Musical artists such as Brian McKnight, Musiq Soulchild, Kurtis Blow, Johnny Gill, Angie Stone and Betty Wright are also slated to appear on the show, according to TV One.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.