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Turner Taps Motor-Sports Marketer

Marketing veteran Kevin McMahon is motoring back to Turner Sports.

McMahon, who most recently headed consumer and integrated marketing for cable net Spike TV, New York, is re-joining Turner in Atlanta as senior manager of marketing and programming for its Nascar Nextel Cup and Busch Series Racing coverage.

McMahon was with Turner Sports in 2000-2001 to oversee marketing of the Goodwill Games. Before that, he earned his racing stripes as marketing manager of the Atlanta Motor Speedway.