Turner Sports and Speed channel launched the "NASCAR on
Speed" channel on Turner-managed NASCAR.com, featuring premium broadband
content from the programmers.
Three original Webisode series, event coverage and shoulderprogramming from Speed are on the broadband channel.
The Webisode series are:
-- Victory Lane Fan Finish: Kenny Wallace, Jimmie Spencer
& John Roberts answer comments submitted by viewers online right after the
race and give their opinion and perspective on what happened and why.
--Speed's Race & Chase Preview: Michael Waltrip, Greg
Biffle, Chad Knaus and Steve Byrnes break down what to look for at the next
race, drivers to watch and how it could affect The Chase.
--Speed's Rutledge at Large!: Rutledge Wood goes behind the
scenes with drivers and fans, at the track, hamming it up in the in-field and
at special NASCAR events.
The shoulder programming is: NASCAR RaceDay Built by the Home
Depot (pictured before the Daytona 500); NASCAR Victory Lane; Trackside; NASCAR Performance; NASCAR Live!; This
Week in NASCAR and NASCAR Smarts.
The channel is an extension of a recently formed partnership
between the two organizations and will be sold exclusively by the Turner Sports
sales team and the online programming will be available at NASCAR.com and the
NASCAR section of Yahoo! Sports as part of Turner's strategic partnership with
Yahoo!.
Turner Sports (part of Time Warner Inc.'s Turner Broadcasting unit) acquired all of NASCAR's interactive rights in
October 2000 and became the exclusive producer of NASCAR.com in January 2001
In a release, Matthew Hong, vice president and general
manager of sports digital for Turner Sports, said: "The partnership between
NASCAR.com and Speed is a natural, yet groundbreaking collaboration between two
of the top brands in the sport, matching the official league Web site with the
definite television network for motor sports to offer an even richer online
video experience to NASCAR fans."
Said Kevin Annison, VP of digital & interactive media at
Speed, in the release: "This media partnership between the official league Web
site and the only network to program from the track all season long proves that
serving the NASCAR fan is simply good business. "NASCAR.com gets access to
popular NASCAR on Speed video programming, Speed secures distribution on the
No. 1 online outlet for its NASCAR on Speed programming and NASCAR fans get
another way to view some new original programming as well as content from their
favorite Speed programs."
Speed is a Fox Cable network, a unit of News Corp.
