The NBA and Turner Sports continued to provide more viewing flexibility for fans to watch live games by introducing a new 10-minute viewing option.
The NBA 10-Minute Pass, which launches March 16 on the NBA App and NBA.com, allows viewers to watch 10 minutes of any out-of-market game for 99 cents, according to the league. Fan can also watch as many live games as they choose during that 10-minute window.
The 10-minute option adds to several other in-game viewing microtransactions offered by the NBA and Turner, including allowing viewers to watch a single game after the end of the third quarter ($1.99); second quarter ($2.99) and first quarter ($4.99).
“We’re committed to providing choices within our NBA League Pass product, and this new feature offers even more options for our passionate fans,” said Mark Johnson, SVP/GM Digital, Turner Sports in a statement. “With the launch of this 10-Minute Pass, fans can watch live NBA games on their time. We’re excited to partner with the NBA as the first major sports league to open up this live digital opportunity.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.