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NBA, Turner Sports Launch 10-Minute Purchase Option for Live Games

The NBA and Turner Sports continued to provide more viewing flexibility for fans to watch live games by introducing a new 10-minute viewing option.

The NBA 10-Minute Pass, which launches March 16 on the NBA App and, allows viewers to watch 10 minutes of any out-of-market game for 99 cents, according to the league. Fan can also watch as many live games as they choose during that 10-minute window.

The 10-minute option adds to several other in-game viewing microtransactions offered by the NBA and Turner, including allowing viewers to watch a single game after the end of the third quarter ($1.99); second quarter ($2.99) and first quarter ($4.99).

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“We’re committed to providing choices within our NBA League Pass product, and this new feature offers even more options for our passionate fans,” said Mark Johnson, SVP/GM Digital, Turner Sports in a statement. “With the launch of this 10-Minute Pass, fans can watch live NBA games on their time. We’re excited to partner with the NBA as the first major sports league to open up this live digital opportunity.”