TruTv is the latest cable network to add boxing to its primetime lineup, partnering with Top Rank to create a live Friday primetime series launching May 1.
The new series, in association with Turner Sports and HBO Sports, will launch on the eve of the May 2 Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.
The card will feature a lightweight world championship fight between Takahiro and Ray Beltran as well as a NABF welterweight championship fight between Mikael Zewski and Konstantin Ponomarev.
“We’re excited to partner with Top Rank and our colleagues at HBO Sports to bring this high-caliber boxing series to truTV,” said Lenny Daniels, president of Turner Sports in a statement. “We share a common vision to present these events in a new and inventive way and look forward to offering this compelling content to our viewers.”
Added Chris Linn, truTV president and head of programming: “We see this as a great opportunity to bring more coveted live sports programming to the network and believe Friday night primetime fights will resonate with truTV’s young audience.”
truTV is the latest in a growing list of networks launching live boxing shows. Cable network Spike TV along with broadcast networks NBC, CBS and Bounce TV have announced deals with Premier Boxing Champions for upcoming live boxing cards.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.