TruTV Nets HD Channel Launches

TruTV is putting on a full court press with operators for distribution of its high-definition feed in advance of tonight's NCAA men's college basketball tournament tipoff.

At press time, the Turner Broadcasting-owned network had reached carriage deals with select Time Warner systems including its New York City operations, DirecTV, AT&T U-verse, Verizon FiOS, Comcast, Charter, Cablevision and RCN for its HD feed, which will feature the network's 13 live March Madness tournament games.

TruTV's coverage begins with coverage of the "First Four" games, featuring tonight's UNC-Asheville-Arkansas-Little Rock and UAB-Clemson contests, as well as tomorrow's Texas-San Antonio-Alabama St. and VCU-USC matchups, according to network officials.

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.